207 (Sell) Building Your Own Technical Depth in Sales Demos (Mike Tran, Grammarly)

FOUR ACTIONABLE TAKEAWAYS

• If you don’t have enough pain, ask for some documentation prior to the demo.
• The SE should reaffirm and ADD 15 minutes of discovery on the front end of the call.
• Link the demo portions specifically back to WHO SAID they had the problem.
• Give your champion an email sequence to share with people during the PoC.

PATH TO PRESIDENT’S CLUB

• Senior Manager, Sales Engineering @ Grammarly
• Senior Sales Engineer, Value Realization Lead @ Grammarly
• Sales Engineer @ Grammarly
• Solutions Consulting & Customer Insights @ Onera, Inc.

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