CRO Learnings and Personalization Tips from Cotopaxi's Kirby Crook

In this episode Brad Redding and Jon Cairo have Elevar Alum and now CRO lead at Cotopaxi, Kirby Crook, to talk all things CRO. We talk CRO brand vs agency differences, how Cotopaxi leverages 3 core customer feedback mechanisms throughout the year to drive insights across the business, tools and personalization, and we go through 2 Guess The Test examples from experiments that Kirby has executed with Cotopaxi. 

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:

Elevar Summit

Dynamic Yield

Mouseflow

Qualtrics

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

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