Maneuvering Through Tech Industry Mergers & Acquisitions | Tinder on Customers

Episode 39 | The Shifting Tech Landscape

The Big Themes:

• Significant M&A activities: After a quiet period last quarter, there's been a notable trend of merger and acquisition (M&A) in the HR technology space. Specifically, Bonnie outlines key acquisitions by major players like Ceridian, Workday, ServiceNow, and Cornerstone, emphasizing the strategic moves to enhance product offerings and stay competitive.
• Evaluating M&A impact: Bonnie advises customers to carefully assess the impact of M&A on their contracts, pricing, and support levels. Changes are inevitable but may vary depending on the acquiring company's integration strategy. Customers need to scrutinize initial contracts and understand potential changes in service quality and pricing structures.
• Customer success and satisfaction: The importance of customer feedback and satisfaction emerges as a key theme, with Bonnie advocating for customer-centric approaches and the use of reviews to gauge vendor performance and customer sentiment in the midst of industry transformations.

The Big Quote: “You want to be aware that when . . . a consulting party gets acquired, the culture is going to change drastically, and you want to make sure that what you had in the past —those great relationships and all of that knowledge, and partnership that was built — that isn't going to change in a new sort of model. And be aware that it very likely could."