How she hit 2 Million Downloads with Dr. Nicole Rankins

How will I come up with fresh podcast topics? Will I be able to release episodes consistently? And will anyone even LISTEN to my show? 

These are some of the biggest worries that clients share with me when we talk about their podcasting dreams. I’ll be honest: I had some of the same doubts when I first launched this podcast (289 episodes ago!). Podcasts definitely take time, effort, and dedication, but speaking directly to your dream clients is an incredible way to grow your audience and business — even if your episodes are only 10-15 minutes long!

In this episode of The Business of Thinking Big, I sit down with Dr. Nicole Rankins, host of the wildly popular All About Pregnancy & Birth podcast, to dive into the nitty-gritty of growing a Top 50 show. We explore what it means to create great content, why we prefer podcasting over YouTube, and how Nicole has reached a whopping 2 MILLION downloads! 

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

• How to build an easeful workflow that allows you to keep a consistent schedule (and even take a week off without skipping an episode!)
• How to create relevant, interesting, and digestible content with intention
• How to find and pitch the right cross-promotions to grow your audience and your thought leadership

Guest bio: Dr. Nicole is a Duke-University-trained, board-certified, practicing OB/GYN and mom of two who empowers first-time moms to have the beautiful birth experience they deserve. Over her 20-year career, she’s helped more than 1,000 babies into this world, and is a proud HBCU grad (Spelman College & North Carolina A&T State University). Her popular podcast, All About Pregnancy & Birth, is a top 50 parenting podcast.

Timestamps:‌ ‌

00:34  Meet Dr. Nicole Rankins

01:59  OB/GYN to podcaster

05:54  Podcaster to entrepreneur

07:31  Niche & goals

08:45  Podcasting or YouTube?

12:00  Creating great content

13:51  Being intentional

16:16  Staying consistent

19:25  Podcast support

20:16  Choosing your schedule

22:12  Interviews v. solo episodes

24:43  Million-download strategies

26:59  Being a guest

30:19  Having guests

37:50  Podcast disasters

42:28 Monetization

46:22  Final takeaway

Links mentioned:‌ ‌

Dr. Nicole Rankins

https://drnicolerankins.com 

https://www.facebook.com/drnicolerankins 

Instagram: @drnicolerankins 

A-Players Rapid Impact Business Coaching Experience

https://www.mamasandco.com/groupcoaching  

Podcasting support

https://theultimatecreative.com 

https://www.copymagic.agency/podcasts 

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Instagram: @liannekimcoach

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