TFB Behind the Gun #110: The GORUCK Lifestyle w/ Derek "Hooahberry"
On today's episode of TFB's Behind the Gun Podcast, we've brought on a man who is not only an avid firearms competitor, but someone who has a passion for tackling difficult tasks no matter what. I had the pleasure of meeting Derek "Hooahberry" at Finnish Brutality 2023 and as is pretty typical at competitions like Finnish Brutality, we became instant friends. Today Derek will share with us not only his experiences at Finnish Brutality and how he got into the competition as a regular joe, as well as his passion for another type of difficult self-imposed task - GORUCK. GORUCK, founded in 2008 by former Green Beret Jason McCarthy, is a lifestyle brand that epitomizes the fusion of military-grade durability and civilian functionality. Drawing inspiration from Jason's Special Forces experiences and his wife Emily's CIA background, the brand has successfully carved a niche in creating rugged, versatile gear, most notably the GR1 backpack. GORUCK's ethos extends beyond product design to fostering a resilient community through the GORUCK Challenge—endurance events led by Special Forces veterans that emphasize teamwork, leadership, and endurance. These events reflect the brand's core values of resilience, community, and excellence, engaging participants from various backgrounds in physically and mentally demanding tasks. Under Jason and Emily's stewardship, GORUCK has grown into more than just a gear company; it's a platform that promotes personal growth, physical fitness, and a deep sense of camaraderie among its loyal following, making it a testament to their commitment to building a brand that transcends conventional boundaries and encourages individuals to push their limits. So please sit back, relax and enjoy as Derek recounts his time at Finnish Brutality and his ongoing goal to challenge himself and others through the GORUCK program.
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