Elevate: The Official Podcast of Elite Agent Magazine
Business:Careers
Creating competition: Brian White on building tomorrow’s leaders, core philosophies, and building market momentum
Fostering talent today lays the foundation for tomorrow’s leaders.
That’s the astute ethos of not just Ray White Chairman, Brian White, but of Australasia’s largest real estate group as a whole.
In a very special edition of the Elevate podcast, Brian sat down with host Samantha McLean, at Ray White’s recent Leadership Academy, peeling back the layers on the 122-year-old group’s strategic approach to nurturing the next generation of real estate pioneers, building a culture of competitive selling and a focus on always innovating.
Brian also reveals the nuances behind trademarking the term ‘Competition Creators’, why auctions are a core philosophy in the group and why they are not merely a sales tactic, but a driver of market momentum that offers advantages for vendors and buyers.
He also shares insights on The Tesolin Group leader Josh Tesolin’s meteoric rise in the industry, including the traits that foster his success and the principles industry newcomers can adopt to craft their own careers.
Brian and Sam also discuss Ray White’s strategies for tripling its market share in just a few years, how a culture of excellence propels agents forward, the role of artificial intelligence in enhancing real estate practices, and the essential nature of mental resilience for agents navigating market fluctuations.
“Being a family business has a lot of advantages. We are the springboard for our people, and the harder they jump on us, the higher they’re going to go.”
Sam and Brian also discuss:The post Creating competition: Brian White on building tomorrow’s leaders, core philosophies, and building market momentum appeared first on Elite Agent.
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