E594 - Cody Bramlet - How to Transform an Eight-Figure Nutritional Supplement Brand into a Multi-Million Dollar Success

In this episode, we get to speak with Cody Bramlett.

Cody is a “recovering personal trainer” turned eight-figure nutritional supplement brand owner. After scraping by as a personal trainer and gym owner, Cody’s supplement empire all started with solving one simple problem: His father was suffering from chronic inflammation.

Bramlett’s dad was in extreme pain because of his diet, stress, and being generally overweight. The doctors seemingly couldn’t provide any relief, but Cody was determined to find a way to help him...and he did! His custom formulated products such as Turmeric with BioPerine that stopped his Dad’s chronic inflammation in its tracks, and he also went on to research the science behind other pure, natural ingredients.

This empowered Bramlett to start growing his company, Science Natural Supplements, to help other people get pain-free, lose weight, and overall, just feel great about themselves! As a result of starting and scaling Science Naturals, Cody now also teaches other driven entrepreneurs how to profitably start, scale, and sell their own nutritional supplement brands through his coaching and mastermind called, Supplement Millionaire.

Stay tuned as we dive deep into Cody's inspiring story and uncover the secrets behind his remarkable success.

Our Guest https://codybramlett.com/

Hacks to take away

1. Telling a Compelling Story: The importance of storytelling in marketing is emphasized, highlighting how emotional connection and a compelling narrative can significantly influence purchasing decisions.

2. Price Anchoring Strategy: The concept of price anchoring is explained, advocating for offering multiple product packages to provide customers with options while subtly encouraging them to choose higher-priced options by emphasizing value.

3. Utilizing Upsells: The benefits of upselling after the initial purchase are discussed, with an emphasis on selling more of the same product to capitalize on the customer's existing interest and potentially doubling the average order value.

4. Cross-Selling Complementary Products: The strategy of cross-selling complementary products, referred to as booster products, is introduced, focusing on enhancing the original purchase and offering additional value to the customer.

5. Increasing Average Order Value: The overarching goal of implementing these strategies is to increase the average order value significantly, ultimately driving more revenue and profitability for the business.

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