In this episode of the Unicorny podcast, you'll hear antidote to dullness in the conversation with Joerg Klueckmann, Head of Marketing at Finastra, the largest financial technology business in the world.
This episode explores the importance of creative vision in marketing and the challenges of executing that vision in complex organisations.
Joerg Klueckmann shares his experience in managing tasks, aligning teams, and integrating marketing strategies within Finastra. He discusses the use of task management software like Clickup and the centralised ‘control tower’ tool which streamlines their go-to-market activities.
Joerg also highlights the trend of centralising and decentralising marketing decision-making, allowing for specialisation while managing the complexity of a large organisation.
And… the piece de resistance is when Joerg explains the creative vision behind Finastra TV and how they brought the idea to life.
If you’re looking to streamline, improve collaboration, and align your teams, this episode is a must-listen. Joerg’s insights and practical tips will help you navigate the challenges of executing a creative vision in a complex marketing environment.
About Joerg KlueckmannWith more than 20 years of leadership experience, Joerg transformed global marketing organizations across the B2B software industry. He has led teams to become integrated, high performing and digital first. Joerg believes in focus, simplicity, and the courage to be different. He enjoys a good espresso and rides his mountain bike with passion. His superpower is endless positivity.
LinksFull show notes: Unicorny.co.uk
LinkedIn: Joerg Klueckmann | Dom Hawes
Websites: Finastra | Selbey Anderson
Timestamped summary of this episode00:01:12 - The Search for Creative Leadership
00:04:01 - The Importance of Product in Marketing
00:05:59 - The Transformation from Art to Science
00:08:15 - Incorporating Creative Vision into Marketing Strategy
00:12:40 - Importance of a Creative Vision
00:13:24 - Execution and Task Management
00:14:23 - Formulating Marketing Strategy
00:15:39 - Central Control Tower
00:18:50 - Marketing Alignment and the Sea of Sameness
00:25:31 - The Role of Marketing in Data Interpretation and Creativity
00:26:20 - The Conflict Between Data-Driven Marketing and Creativity
00:27:20 - The Creation of Finastra TV
00:29:03 - Benefits of Finastra TV
00:30:47 - Streaming Channel Strategy
00:37:39 - The Importance of Creative Concept in B2B Marketing
00:38:06 - Marketing Transformation in Enterprise
00:38:58 - Internal Agency and its Impact on External Agencies
00:39:50 - Finastra TV's Bold Vision
00:40:27 - Key Takeaways and Closing
Create your
podcast in
minutes
It is Free