The unmissable playbook to max your influence as a marketer
We've got entrepreneur royalty in the house this week. Tune on to hear our host [Dom Hawes] talk to acclaimed author, Daniel Priestley, about his super successful thought leadership bible and playbook, Key Person of Influence (KPI).
Dom and Daniel talk personal branding and thought leadership in the digital age, with Daniel emphasising the need for professionals to establish themselves as key persons of influence in their field. He discusses the shift from functionality to vitality in the modern age, where qualities like disruption, humour, and the ability to enrol others in ideas become essential.
With engaging insights and key takeaways, this episode provides marketers and professionals valuable strategies to build their personal brand, embrace their entrepreneurial attitude, and succeed in the digital landscape.
If you're looking to establish yourself - or one of your colleagues - as a thought leader, this episode is a must-listen.
About Daniel PriestleyDaniel Priestley is the co-Founder and CEO of Dent Global, a company that develops entrepreneurs to stand out, scale up, and make a meaningful impact in the world. For over 12 years, he has been leading a team of high performers who deliver award-winning accelerator programs, software solutions, and business books to over 3000 clients across the UK, US, Canada, and Australia.
Daniel’s mission is to help entrepreneurs solve meaningful problems in remarkable ways, using technology, innovation, and influence. He has co-created ScoreApp, a software that automates performance marketing campaigns using quizzes, online assessments, and surveys. He has also written best-selling business books, including Key Person of Influence, Entrepreneur Revolution, and Oversubscribed. Additionally, he is a VIP contributor to Entrepreneur Media and a board advisor of Home Grown Club, a network of high-growth entrepreneurs.
LinksFull show notes: Unicorny.co.uk
LinkedIn: Daniel Priestley | Dom Hawes
Websites: Dent Global | ScoreApp | Selbey Anderson
Timestamped summary of this episode00:00:03 - Introduction
00:01:25 - The Evolution of Thought Leadership
00:03:24 - Daniel Priestley's Background
00:05:28 - The Inspiration Behind Key Person of Influence
00:08:25 - Vitality vs Functionality
00:13:19 - The concept of talent pools and personal brands
00:14:50 - The evolving view of organizations and careers
00:16:07 - The changing expectations of workers and the role of technology
00:18:04 - The role of technology in shifting society and organizing ourselves
00:27:03 - Enrolling People in New Ideas and Behaviours
00:28:16 - Pitching to Groups for Maximum Impact
00:29:23 - The Five P's Approach
00:31:57 - The Power of Partnerships
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