18. Mission Impossible: Mastering the Regulatory Riddle
Join Simon Hildrey, Liontrust’s dynamic CMO and Jeff Watt as we tackle the branding conundrum in the demanding world of asset management. An ex-journalist, Simon speaks with amazing clarity and passion about how strategic and a distinctive brand identity has helped Liontrust win hearts and minds.
To some, marketing in highly regulated industries in a compelling and value adding way seems like mission impossible. The regulation, legislation and intermediation inherent in the financial services industry makes the task tough? Or does it?
Join us to find out.
About Simon HildreyWhen it comes to asset management marketing, few names pop up as prominently as Simon Hildrey. His leadership at Lion Trust for the past 14 years has shaped a unique marketing strategy that successfully communicates a consistent brand narrative. From managing communication channels in a highly-regulated environment, to driving initiatives promoting both investments and individuals, he's done it all. With a background in journalism, Simon understands the intricacies of messaging and how essential its tone is to a brand's image.
ResourcesSimon Hildrey | Jeff Watt | Dom Hawes
Websites
Unicorny | Liontrust | Greentarget | Selbey Anderson | Marketing Difference
Create your
podcast in
minutes
It is Free