408 - How To Pick A Winning Vertical With Harry Brelsford
For small and midsize business (SMB) owners, choosing a vertical to focus on brings many challenges. But the benefits, in the long run, outweigh the uncertainty of niching down. The key here is to know how to pick the right vertical for you, and Harry Brelsford is here to guide us through it.
He is the founder of SMB Nation, author of 21 books on technology and business topics, and has 20 years of SMB technology experience. During our conversation, he shares his 12 rules model and the business plans that actually work.
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