Sharing and Why it is Essential for the Human Race
Everyone likes to be alone sometimes, but we also all spend much of our lives collaborating and sharing things with others. Many argue that on this increasingly crowded planet, we need to master the art of sharing much better if we are to survive and flourish. So what makes us want to share new ideas and pass on our experience?
Bridget Kendall discusses three very kinds of sharing - digital information, genes and national infrastructure. She is joined by Jonah Berger, marketing professor at the Wharton School at the University of Pennsylvania in the United States; Connie Jeffery, assistant professor of Biological Sciences and head of the Jeffery Lab at the University of Illinois in Chicago; Dr Elham Ibrahim, commissioner for Infrastructure and Energy for the African Union in Addis Ababa, Ethiopia.
(Photo: The Golden Gate Bridge, in California, provides a means to sharing infrastructure. Credit: Getty Images)
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