Rodial Group CEO Maria Hatzistefanis on growing a self-funded beauty brand
Running two beauty businesses without outside funding is no small feat, but Maria Hatzistefanis, founder and CEO of Rodial and Nip+Fab, is making it work. And her businesses are thriving.
Hatzistefanis launched the luxury skin-care and makeup brand Rodial in 1999, after being fired from her investment banking job in her early 20s. She went on to launch Nip+Fab in 2010. Now best known for its bestselling Glycolic Fix product range, Nip+Fab was originally meant to be Rodial's more accessible, mass-market little sister.
"My idea [for both brands] was to come up with products that would give you instant and long-term results," Hatzistefanis told Glossy. "I had a passion for researching ingredients that no one else was using."
Today, both Rodial and Nip+Fab are sold in over 10,000 stores across 35 countries. Rodial is distributed in luxury department stores, including Harrods, Selfridges and Blue Mercury, while Nip+Fab is available at Boots and JCPenney. "We have been growing double-digits year-over-year, for both brands," Hatzistefanis said. "Plus, profitability has been a driver of our business, and we've always been profitable."
On this week's episode of the Glossy Beauty Podcast, Hatzistefanis discussed the ins and outs of running a business for over 25 years and the next stage of growth for Rodial Group.
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