Masterclass in Magnetic Marketing

Darren answers the ask me anything question: "I've been in money management for years, where cold calling is essential, and I used to be really good at it. I'm now trying to make a concerted effort to do call sessions every morning, but I can't seem to pick up the phone. I can even feel myself looking for distractions and excuses, and I know I'm stalling, but I can't seem to get started. Any suggestions, or do I need to shut up, suck it up, and start dialing?"

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