The pros and cons of loyalty programmes

In these challenging economic times, where consumers are struggling to make ends meet, loyalty programmes have emerged as a lifeline for many. The attraction of these loyalty programmes  lies in their ability to offer tangible benefits that ease financial burdens. These can be  cashback rewards, discounts, or points that can be redeemed for essential items. While these incentives empower consumers to make their income go further, you still need to be careful. Sebenzile Nkambule spoke to Kinola Pather, CEO of bespoke customer, incentive and employee rewards company Randgo .