Pricing Series Part 4 - Blueberry Pie

 The first lesson of Blueberry Pie covers the 3 types of Buyers:

1. Those that want your product or service and value it enough to pay what it's worth.
2. Those that want your product or service and do not value it enough to pay what it's worth.
3. Those that don't want nor value your product or service.

The sooner you can learn to accept this and focus on finding Buyer #1's, the sooner you will hit your goals. Do you remember how my interview with Marcia Davidson went? I didn't answer her question about the ones that wouldn't pay her prices. They were Buyer #2's.

​The second lesson of Blueberry Pie is the ability to separate the emotional from the logical.

Buyer #1 and #2 will NEVER buy your pie. When they say no, they are not saying no to YOU. They are saying no to your product or service. They are not offending you, judging you, or belittling you. They just don't want what you are offering. Once you accept that, you can gain the confidence to start saying "next". Beth Lane referenced that most solo cleaners (from her point of view) are introverts and empaths. This makes it extra hard for them to accept this second lesson.