Mastering Bundles In Your Marketing Strategy with Kate Doster

In this episode, Ruthie interviews Kate Doster about the strategy of building and hosting online bundles. They discuss the benefits of bundles, the difference between hosting and participating in a bundle, common mistakes to avoid, and the strategy between paid and free bundles.

In this conversation, Kate Doster shares insights on being authentic in your communication and using filters to connect with your audience. She emphasizes the importance of using your own voice and not trying to be someone you're not and she talks about the importance of consistency and shares her personal journey with powerlifting.

Takeaways

• Bundles can be a powerful strategy for list building and generating revenue.
• Hosting a bundle allows you to curate the experience, build strong connections with contributors, and have more control over the promotion.
• Common mistakes to avoid when hosting a bundle include neglecting your own products, not curating a variety of high-quality items, and not having a tech backup plan.
• Planning and communication are key to a successful bundle, and it's important to align your brand values with the experience you provide. Be yourself and use your own voice in your communication.

Connect with Kate:
Kate’s Website – www.katedoster.com
Kate’s Instagram handle –  @kate_doster
Kate’s Podcast – The Do The Brave Thing Online Business Podcast  Apple Podcast    | Spotify

 Free gift #1 – List Blitz Masterclass – Learn how to explode your list (and bottom line) hosting bundles 

Free gift #2 – Get 2 Years Worth of Planned Email Ideas

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