Senior Director of Product Marketing, Alexandra Gutow on Messaging

Questions covered in this episode:

 

1:023 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 

4:45 What is your role like at Snowflake?

8:09 Could share some examples of messaging frameworks that you think are best in class, or how do you think about that?

12:37 When you are creating messaging, do you create persona based messaging or vertical based messaging or an all up? Or how are you kind of thinking about it? 

15:09: How do you get your teams on board with messaging?

20:47: How do you incorporate that voice of the customer into messaging positioning?

24:33 How do you think PMM will change over the next 5 or 10 years? 

25:10 How should AI play a role in product marketing? 

26:10 What do you wish you knew now that you knew back back when you were starting off in product marketing?

27:09 What do you think has been the one thing that's been most important for growing your career? 

28:53 What is your favorite thing about product marketing?

Want more insights from Alexandra? Check out her Sharebird Profile.

Looking to connect? You can find Alexandra here on LinkedIn.