In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by Ben Askins, Co-Founder of Gaia. Ben recounts his unexpected journey to becoming a successful entrepreneur in the digital marketing space, initially lacking experience but ultimately co-founding an agency serving luxury brands. He details his early strategy of offering free services to gain credibility and attract clients, such as Bugatti. Additionally, Ben shares his success on TikTok, where he gained 650,000 followers within eight months, enhancing his personal brand and business reach.
In the second part of this episode, Ben shares insights on the significant breakthroughs and milestones of his business journey. He details the moment a major break came when one of the bloggers he was providing free services to gained immense popularity, boosting his business's visibility and leading to a major opportunity with Bugatti, where his company outperformed major agencies. Ben stresses the importance of seizing such moments, leveraging them into further success, and the role of building positive client relationships.
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