Why it's a bad time for Campus to be India's top sports shoes brand

In 2021, Campus Activewear took away the top spot in India's athleisure-footwear market from Puma, thanks to its affordable and trendy sneaker offerings. And by May 2022, it became a publicly listed company. Within a span of five months after its listing, its valuation shot up to a staggering US$2.2 billion.

However, two years later now, its market capitalisation has nosedived to under US$890. The reason is a combination of factors including the slow down in demand and also, an ever-increasing number of competitors with similar offering.

But out of all its rivals, there is one that stands out–Abros. And it was co-founded by a man who worked with Campus for nearly three decades.

Tune in

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.