700 - Mastering the Inbox: Scott Cohen's Proven Strategies for Email Marketing Success

In this episode, I sit down with Scott Cohen, VP of Marketing Strategy at Inbox Army and an expert with over twenty years in email marketing. We discuss the evolving landscape of email campaigns, the intricacies of regulatory compliance, and his personal experiences in managing high-stakes email marketing programs. Scott offers profound insights into creating impactful content that resonates with audiences and survives the strict scrutiny of spam filters.

Show Notes:

Scott Cohen: Learn more about Scott, the VP of Marketing Strategy at Inbox Army, by visiting Inbox Army's website. Scott has been recognized for his substantial contributions to the field, including receiving the Stephen Pollard Email Marketer of the Year award in 2021.

Email Marketing Insights: Scott discusses strategies for navigating the changing regulations of email marketing, ensuring compliance, and achieving effective audience engagement. He also shares tips on how to enhance email deliverability and effectiveness through the proper use of authentication techniques like SPF, DKIM, and DMARC.

Deep Dive into Campaign Strategies: We cover topics such as managing large-scale email campaigns, the psychology behind email engagements, and how to craft emails that not only reach the inbox but also compel action.

Connect with Scott: Follow Scott on LinkedIn to stay updated with his latest insights and projects in email marketing. Scott's LinkedIn

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