In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by Ben Askins, Co-Founder of Gaia. Ben recounts his unexpected journey to becoming a successful entrepreneur in the digital marketing space, initially lacking experience but ultimately co-founding an agency serving luxury brands. He details his early strategy of offering free services to gain credibility and attract clients, such as Bugatti. Additionally, Ben shares his success on TikTok, where he gained 650,000 followers within eight months, enhancing his personal brand and business reach.
In the final part of this episode, Ben explains how he found success on TikTok, rapidly growing his following to 650,000 within eight months. He credits the platform for building his personal brand and expanding his business influence significantly, exceeding many traditional news channels in viewership. Additionally, Ben highlights the impact of recognition, like being listed in Forbes' Top Under 30 for his marketing business, which has facilitated funding and credibility for his subsequent ventures.
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