GEMS: Marketing a "Taboo" Subject with Dame's Alexandra Fine

Hello and welcome back to the show - it’s Doone here - your host and Hype Girl.

In these twice-weekly episodes, we will be digging back into our archives to find little value-packing gems from previous episodes.

In this gem, we chat through the difficulties that come with marketing a controversial or taboo subject; and different ways to use these challenges as opportunities. Alexandra talks us through her 3-year legal battle getting Dame advertised on the NYC-subway, so story so wild it's hard to believe it's true!

LINKS WE MENTION:

Alex Fine Instagram

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