The Most Effective Marketing Strategies for Cleaning Businesses with Ty Shiffler

Join Brandon Schoen and Ty Shiffler in this episode of the Profit Cleaners podcast as they delve into effective marketing strategies tailored specifically for cleaning businesses. They explore the crucial elements necessary to establish and expand your online presence, from local SEO optimization to leveraging social media platforms like Facebook groups. Discover advanced techniques such as retargeting campaigns and value-driven content marketing initiatives to propel your business into its growth phase.

Want even more? 

Learn how comprehensive branding campaigns, public relations efforts, and cause-based initiatives like "Cleaning to Care" can foster customer loyalty and engage employees with a purpose-driven mission. Hear about the power of local media partnerships and event sponsorships for boosting brand visibility and attracting leads.

Plus, uncover the secrets to efficient lead management through referral programs, lead nurturing automation, and AI-driven tools that ensure prompt responses and improved customer interactions 24/7. You’ll also find out how structured systems and effective follow-up strategies can significantly enhance lead conversion rates and drive sustainable growth for your cleaning business.

Ready to take your cleaning business to its highest height yet? Listen now!

Highlights:

 

• (00:44) Marketing's importance for cleaning businesses.
• (03:20) Purpose of the webinar: sharing proven marketing strategies.
• (08:28) Diving into the ‘Just Getting Started’ phase.
• (16:07) Offering promotions and engaging in community groups.
• (20:26) Tools for improving local SEO and online presence.
• (24:09) Transition to investing in customers for business growth.
• (25:28) Strategies for expanding keyword targeting and refining social media content.
• (26:40) Recommendations for Google local service ads and paid advertising.
• (29:30) Importance of content marketing, including blogging and video creation.
• (32:29) Tips for optimizing Google Ads and Facebook Ads.
• (36:05) Highlighting the importance of delegating tasks to specialists for business growth.
• (40:23) The advanced paid advertising strategies.
• (41:11) Public relations and creating a cause for positive brand awareness.
• (41:12) Emphasize being transformational, not transactional in business.
• (42:00) Utilize content creation for brand recognition and lead generation.
• (45:49) Prioritize quick lead response times and automated follow-ups for higher conversion rates.
• (47:50) Integrate AI for streamlined lead nurturing and improved customer support.
• (56:37) Take advantage of a free marketing strategy call with personalized advice and bonuses.
• (59:54) Aim for domination through leveraging knowledge, tools, and expert support.

Links/Resources Mentioned:

• Profit Cleaners Website 
• Watch the FREE Masterclass: https://profitcleaners.com/masterclass)
• Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/

Guest Links:

• Ty’s LinkedIn
• Ty’s Facebook