Solo Success: Referrals, Relationships, and Reframing Your Approach with Jake Stahl

Summary
Jake Stahl is a fractional CLO and a corporate escapee who helps companies onboard and train their salespeople. He also provides coaching on neurolinguistic programming to help salespeople and executives overcome mental blocks. He shares his journey of leaving the corporate world and transitioning into consulting and fractional work. Jake emphasizes the need to reframe the concept of fractional roles and highlights the importance of networking and building relationships for finding clients. The importance of referrals and targeted outreach in building relationships and generating business. The power of asking questions and showing genuine interest in others. The value of serving and adding value before selling. The benefits of referring clients to others when it's not in your lane. The approach to pricing as a fractional professional. An overview of Frac 2024, a conference dedicated to fractionals.

Links:
Jake Stahl LinkedIn: https://www.linkedin.com/in/jakestahl/ 
Jake's Website: https://jakestahlconsulting.com/
FRAK 2024: https://fractionalconference.com/

Takeaways

• Fractional roles are valuable in helping companies onboard and train their salespeople.
• Coaching on neurolinguistic programming can help salespeople and executives overcome mental blocks.
• Networking and building relationships are crucial for finding clients in the fractional space.
• Reframing the concept of fractional roles can help organizations understand the value they provide. Referrals and targeted outreach are crucial in building relationships and generating business.
• Asking questions and showing genuine interest in others can lead to stronger connections and opportunities.
• Serving and adding value before selling can build trust and loyalty with potential clients.
• Referring clients to others when it's not in your lane can create value and strengthen relationships.
• Pricing as a fractional professional should be based on the value you provide and should not be discounted.
• Frac 2024 is a conference dedicated to fractionals, providing networking and learning opportunities for professionals in the industry.

Sound Bites

• "I help salespeople and executives get past those mental blocks."
• "Frac Conference is one of the only conferences dedicated strictly to the Fractional Executive."
• "The referral is so important and maybe some super targeted outreach."
• "The secret weapon is really just getting them to ask you."
• "Don't tell them what you do. Because eventually if you serve them enough and you ask them enough questions and show interest, they're going to come back to you."