126: Marketing To Millennials Magic With Dani Sweigert Of The Modern Dog Company

50,000 TikTok followers, a custom lick mat line, a stylish harness line, a well-designed pet travel backpack, and a trendy storefront in Nashville…

It’s safe to say that Dani Sweigert, owner of The Modern Dog Company, is turning up the volume on modernizing the pet industry!

In this episode, Candace gets a front-row seat to how Dani defines “modern” in her business and what that looks like in her (hugely successful!) marketing efforts. 

In this episode, they cover:  

🌟 Dani’s journey from corporate America to pet business ownership, the risk vs. reward of taking that route, and her experience manufacturing custom pet products. 

🌟 What “modern” means and how to cater to aesthetics, community, and trends to give millennial pet parents what they want. 

🌟 How Dani used TikTok to gain major exposure for her pet business and how it drove online sales. 

🌟 Dani’s advice for fellow pet business owners and why being a Pet Boss Club member was so important for her to pursue. 

“Modernizing” your pet business doesn’t mean you need a new identity… it just means you can find ways to cater to the pet parents of TODAY. This conversation with Dani will leave you buzzing with new ideas you can adapt to your own pet business! 

View Transcript

Show Notes

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