The Consistency Corner | Instagram Alone is NOT a Marketing Strategy
Business:Marketing
Navigating the Challenges of Email Marketing and List Building
In this unfiltered episode, host Ruthie Sterrett, a CMO and founder of The Consistency Corner reflects on a drop in email open rates, click rates, and sales in business. Because she believes in the importance of transparent conversations about the challenges of running a business and the allure of quick fixes and easy solutions. Ruthie shares her experience of building her email list and realizing something is off. She explores the need to define the ideal client and refine the messaging to better connect with a target audience. Ruthie emphasizes the importance of community and supporting each other on the journey of entrepreneurship in this raw and real behind the scenes episode.
Takeaways
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