From Flake Bake to ALDI’s Next Big Thing: A Journey of Growth and Innovation | Mike Williams

In this episode, we dive deep into the entrepreneurial journey of transforming a small business into a powerhouse. Mike Williams Co-Founder shares the story of starting Flake Bake and the strategies that led to their success. Here are the key topics we discuss:

• Starting Flake Bake: Learn how the business was founded and the initial challenges faced.
• Pivoting to One Product: Discover the decision to focus on a single product and how it impacted the business.
• Gaining a Local Reputation: Hear how Flake Bake built a strong local presence and loyal customer base.
• Surviving COVID: Explore how the business adapted to the challenges posed by the pandemic.
• Creating Systems to Grow the Business: Understand the processes put in place to drive efficiency and scalability.
• Signing Up for ALDI’s Next Big Thing: Learn about the experience of joining ALDI’s program and the opportunities it brought.
• Working with ALDI: Get insights into the collaboration with ALDI and how it impacted the business.
• Father & Son Relationships: Explore the dynamics of working with family and the value it brings.
• Working in Family Businesses: Discuss the unique aspects of running a family business.
• Co-Manufacture Support: Learn about the importance of partnerships in manufacturing and distribution.
• Networking & Social Media: Discover the power of networking and leveraging social media to grow the business.
• Working with Influencers: Explore the impact of influencer partnerships on brand awareness and sales.

Mike Williams & Flake Bake can be reached here:
https://flakebake.co.uk/

https://www.instagram.com/flakebakepatties/

The Cashflow Show can be reached here:
Website: www.thecashflowshowpodcast.com 

Email: thecashflowshowpodcast@gmail.com

Twitter: https://twitter.com/thecashflowshow 

Instagram: https://instagram.com/thecashflowshowpodcast

Support us via our sponsored & affiliate links

Our Buy Me A Coffee Link | buymeacoffee.com/thecashflowshow

Our Patreon Link | https://www.patreon.com/TheCashflowShowPodcast

Our Ko-fi Link | ko-fi.com/thecashflowshowpodcast

V1CE Sustainable Business Cards | https://v1ce.co/?ref=b13m2858so

To sponsor or advertise on The Cashflow Show Podcast, contact us at thecashflowshowpodcast@gmail.com

Clayton M Coke can be found here:
LinkedIn: https://uk.linkedin.com/in/claytoncoke

Website: https://www.prmsltd.co.uk

Email: info@prmsltd.co.uk
Twitter: https://twitter.com/prmsltd
Instagram: https://www.instagram.com/prmsltd/

Our theme music is called "The Mediator - aka Theme from The Cashflow Show" [PRS] and "Better Call Clayton" [PRS] 
As an Amazon Associate I earn from qualifying purchases. 

“What are YOU like?” & “60 Second Shoot-out” are both intellectual properties of Dialogue [London] Ltd

(c) Clayton M Coke /PRMS Ltd/Dialogue [London] Ltd | All Rights Reserved 

★ Support this podcast ★