056 – Creating Your Freedom Lifestyle – with Evan Price

Would you like to spend more of your time doing what you love to do? Would you like to be able to pick and choose the projects you want to work on? Are you thinking about becoming a digital nomad? In this episode of Creativity Excitement Emotion, David interviews Evan Price, who shares the steps he took to create his freedom lifestyle. Download the PDF Transcript Sponsors: Productivity, Performance & Profits Blackbook: Get a free copy of the “Definitive Guide to Productivity for Artists and Entrepreneurs.” Highlights: 00:17 – Returning guest, Evan Price 00:31 – How do you package your creative skills to create a viable business? 03:08 – Streamlining you and your customer’s focus 09:26 – The value of being unfocused for a time 10:19 – Improving your product vs. improving your marketing 13:48 – Napoleon Hill’s Think and Grow Rich 15:11 – How do you identify your ideal customer? 17:40 – Evan’s best tips for building a team 20:24 – Content creation and giving away the keys to the kingdom 24:04 – Building trust with people 26:15 – The importance of networking 29:12 – What’s the right time to scale your business? 33:23 – How did Evan decide to take the leap of faith? 38:59 – What is it like to live nomadically? 45:39 – How much money do you need to live a freedom lifestyle? 51:12 – Closing thoughts Summary: The very idea of trying to create a freedom lifestyle can sometimes appear an uphill battle. You’ve got to get your finances in order. You’ll probably need a passport. On top of that, you’ve got to plan the logistics of where you’ll be going and when, where to stay, whether to bring your car with you and more. In this episode of Creativity Excitement Emotion, David and Evan break down and simplify the process of becoming a digital nomad. Bundle Up Your Expertise and Sell it Evan emphasizes the value of the DLB (Do Less Better) offer model. Nowadays, many businesses are a little bloated – they offer dozens if not hundreds of products and services, and this scatters the focus of the business owner as well as the prospects and customers who might otherwise be interested in buying. Evan suggests that you should find something you can do that no one else can. The more specific, the better. This allows you to create what Evan calls a “luxury” offer, something that can be sold for thousands of dollars rather than pennies. Evan says this is how he streamlined his business. David offers that minimizing and optimizing seems to be the direction things are going in now. As opposed to having dozens of websites and products, marketers are creating central portals and leading prospects on different journeys depending on their interests. David also shares an example from his life, stating that when he had one or two books, his customers knew what to buy and were happy. But as his catalog increased, his customers became paralyzed and bought fewer books. Which explains why he’s only promoting his latest book on his website. Spreading Yourself Thin Evan shares that it’s easy to spread yourself thin. When you’re young, and you’re not sure what you want to focus on, you feel like you could take on the world and try your hand at dozens if not hundreds of different things. At the time, Evan was learning how to use Facebook ads, managing acts, booking tours, and more. But he noticed that none of the things he was working on were reaching the tipping point of success. If you keep on that path, says Evan, you will eventually reach a point of burnout. So, he stopped doing what he was doing, made an assessment of his strengths and weaknesses, and bundled up his expertise to streamline his business. David admits to having too many things to fulfill in recent years, including Members Only Audios, which he quickly realized was akin to running two podcasts at the same time. He would often think to himself, “I’m a superhero, and I can do it!” But he would either end up disappointing himself or his prospe...