Episode 517 – Music Consultant Lisa Machac, Spotify Decreases Songwriter Royalty, And The End Of Guitar Amps

My guest this week is Lisa Machac, who’s a music consultant with Little City Sounds and Director of the Omni Sound Project, which is an inclusive community for women and marginalized genders in audio engineering.  Lisa’s writing has been featured in Tape Op magazine as well as a popular Substack newsletter. She’s also the creator and host of the Reference Tracks podcast, which features producers and engineers discussing the songs that shaped their careers. Lisa coaches independent musicians who are looking to grow their audiences and promote their music. She adds 20 years of community building and marketing experience to a natural enthusiasm for mentoring others. During our interview Lisa and I spoke about how the Omni Sound Project began, how there are more women audio engineers than generally realized, the vibrancy of the Austin music scene, artists not knowing what to do with their projects, and so much more. I spoke with Lisa via zoom from her studio in Austin.  On the intro I looked at how songwriters will be making less even though Spotify’s prices are going up, and we may be at the end of the guitar amplifier era.