E39: Building a MultiMillion Food Business Completely from Zero - With Jimmy Joy Founder and Artist, Joey van Koningsbruggen
Joey van Koningsbruggen's journey from artist to food entrepreneur is nothing short of remarkable. As the founder of Jimmy Joy, Joey delves into the story behind his company, born from a passion to optimize food in terms of both cost and time. His early adventures into the world of meal replacements stemmed from this unique focus, confronting numerous challenges along the way. In the initial stages, he soaked up invaluable advice, learning the crucial art of tuning into customer feedback and adapting swiftly. Joey's tale is one of innovation fueled by a clear vision and unwavering dedication.
In our conversation, Joey paints a vivid picture of his ambitious plans for the future of food. He envisions a world where molecular 3D printers and personalized nutrition become the norm, transforming our approach to what we eat. Emphasizing the creation of food that is not only ethical but also sustainable, Joey argues for a fusion of health, taste, and sustainability. He is skeptical about reverting to traditional food sources, convinced that superior, innovative products will dominate future markets. Reflecting on his experiences, Joey acknowledges the missteps taken and the wisdom gained, harboring dreams of advancing research to extend health spans and enhance our quality of life.
We discussed:
Quote: “People are very focused on what the market might want. In my case, I made something that I really wanted.”
🙏 LEAVE A REVIEW
If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!
👋 GET IN TOUCH WITH US
👥 Linkedin
📸 Instagram
😊 The Guest: Joey van Konningsbruggen
His company: Jimmy Joy
Create your
podcast in
minutes
It is Free