Just how much do people trust and value our food and fibre producers?

Latest research shows that Australian consumers overwhelmingly trust primary producers. But producers are not feeling the love in return. Why is this?

In this episode we speak with the lead researcher of a four-year long project called 'Community Trust in Rural Industries: Year 4 national survey 2023'.  Author Dr Kieren Moffat explores the robust data that sets out the ways in which rural industries can meet industry challenges and create a deeper relationship with the Australian community based on trust.

Featuring:

• Georgie Toose, Senior Manager, Collaboration, Rural Futures, AgriFutures Australia 
• Dr Kieren Moffat, CEO and Co-founder, VoconiQ