Business:Marketing
“If you talk to a lot of younger folks, they say, ‘Yeah, I’ve been watching that podcast.’ They don’t say listening. If you notice, ‘Oh yeah, I watched that the other day.” They don’t say listened.”
The increasing overlap between audio and video is a constant conversation we have on The Podcast Advertising Playbook, but our guest today provides new insight. Craig Jordan, SVP of Podcasts & Brand Partnerships at Studio71, peels back to the curtain to reveal what's really happening in the video world.
Tune in to hear him and Heather discuss:
- The current state of simulcasting
- The importance of intentional listening in podcasting
- Secrets to a successful advertising campaign
- The future of direct results in podcast advertising
- Why video attribution is the biggest thing missing from the industry
______________________________________
More of a visual person? Watch this episode on YouTube.
Ready to learn more? Check out our blog for more podcast advertising tips.
If you get value from the content, please consider subscribing and leaving a review!
You can also follow us on social
Twitter - @truenativemedia
Instagram - @truenativemedia
YouTube - Heather Osgood
LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook
More Episodes
2023-04-26
2023-04-19
2023-04-12
2023-03-22
2023-03-15
2023-03-01
2023-02-15
2023-02-08
2023-01-11
2022-10-12
Get this podcast on your
phone, FREE
