A year and nearly 50 million transactions later, do we still want ONDC to win?
It's been over a year since the govt launched Open Network for Digital Commerce (ONDC). The idea was to build the world largest e-commerce platform to check the monopoly of giants like Amazon and Flipkart. From ride-sharing and food delivery, to groceries, the platform can be used to buy and sell anything.
The platform is close to hitting the 50 million transactions mark now. And what stands out about it is its fascinating pricing strategy that makes ordering food on it as much as 45% cheaper than a Swiggy or a Zomato. Could ONDC make the two food delivery giants redundant?
While there is no easy answer to the question, what made us more curious was this: Do we want ONDC to win? And if it does then what could be the consequences?
Tune in to find out.
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
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