#53 2024 Web3 Marketing Trends: Outlier Ventures' Insights from 300+ Startups w Eunika Sot

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⁠Hello everyone,

This week's guest is Eunika Sot, Marketing Advisory Manager at  @OutlierVentures.

Eunika joined OV in early 2023 as a Marketing Advisory Manager. She is a Web3 native who started her own crypto company in 2018, and took it through ups and downs of multiple cycles.

Her focus at Outlier is helping startups create end-to-end go to market strategies that leverage most up to date marketing frameworks and cross-disciplinary expertise.

I brought her on to chat about:

* What is Outlier Ventures and how do their Base and Ascent accelerators work

* Challenges Web3 Startups face

* Go-to-Market Strategies for B2C and B2B Web3 startups

* Emerging trends

* Outlier Ventures's plan to start ahead of the emerging trends

and more.

A quick timestamp:

0:00 - Eunika's journey

7:03 - Outlier Ventures Accelerator

10:01 - Base Camp Program

11:50 - Wormhole Partnership

19:16 - Targeted lead engagement

29:03 - Managing work balance

38:56 - Understanding your audience

42:04 - Importance of storytelling and branding in Web3

45:10 - Lessons learned as a founder

48:41 - Web 3 Expectations

55:27 - Future of Metaverse Use Cases

58:29 - Apple Vision Pro

1:00:00 - Supporting Startups

1:08:25 - Managing Spam Levels

1:18:41 - Marketing Collaboration

1:20:47 - Staying Up-to-Date to emerging trends in Web3

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Get in touch:

Eunika - https://warpcast.com/eunika.eth

Outlier Ventures - https://outlierventures.io/

Follow us:

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LinkedIn - https://www.linkedin.com/company/ooo-podcast/

Farcaster - https://warpcast.com/frogule

Alexandra - https://twitter.com/frogule

Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/

#web3marketing #web3podcast #outlierventures #womeninweb3 #web3startup #web3marketingpodcast