Episode 136: 4 Steps to Optimizing Sales Enablement w/ Stephen Brown

Oftentimes, we forget that for the sales enablement function to really work, there has to be a little give and take.

Of course, sales enablement’s purpose is to, well, enable sales. However, sales reps need to know that they can go to sales enablement for valuable insights and clarification.

In this episode of the B2B Revenue Executive Experience, I talk with Stephen Brown, Director of Product Marketing at Highspot, a sales enablement solution provider. 

Stephen shares his knowledge in marketing the platform and how his team leverages its sales enablement function.

Plus, we talk about:

 

• The current issues of most sales enablement functions
• Notable sales enablement imperatives
• The benefits of being dedicated to a new tool or process that aligns your team

This blog post includes highlights of our podcast interview with Stephen Brown, Director of Product Marketing Highspot.

 

For the entire interview, you can listen to The B2B Revenue Executive Experience.

If you don’t use Apple Podcasts, we suggest this link.

The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Previous guests include: Warren Zenna, Founder of The CRO Collective, Andy Paul, Host of The Win Rate Podcast, Karen Eber, CEO and Chief Storyteller of the Eber Leadership Group

Check out our three most downloaded episodes:

• Episode 284: Cracking the CRO Code: How Chief Revenue Officers Redefine Business Success with Warren Zenna
• Episode 286: Winning Over the Buyer: The Interplay Between Sales Effectiveness, Win Rates, and Differentiated Buying Moments with Andy Paul
• Episode 302: Inspiring Action Through Storytelling with Karen Eber

If you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest