Episode 132: How to Achieve Compliance with the CCPA w/ Don Litzenberg

The journey to compliance with recent privacy acts proves to be one of increasing complexity.

Going into effect on January 1, 2020, is the California Consumer Privacy Act (CCPA) that will likely have more repercussions on U.S. businesses than GDPR.

To understand the CCPA more clearly, I spoke to Don Litzenberg, the VP of Sales at 2B Advice. Don and his team take a holistic approach to help companies maintain privacy compliance.

He talks to us about:

 

• The nuances of the CCPA legislation
• How to achieve compliance with the CCPA
• Who’s affected by the CCPA

 

Read more on the CCPA here.

 

This blogpost includes highlights of our podcast interview with Don Litzenberg,VP of Sales at 2B Advice.

 

For the entire interview, you can listen to The B2B Revenue Executive Experience.

If you don’t use Apple Podcasts, we suggest this link.

The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Previous guests include: Warren Zenna, Founder of The CRO Collective, Andy Paul, Host of The Win Rate Podcast, Karen Eber, CEO and Chief Storyteller of the Eber Leadership Group

Check out our three most downloaded episodes:

• Episode 284: Cracking the CRO Code: How Chief Revenue Officers Redefine Business Success with Warren Zenna
• Episode 286: Winning Over the Buyer: The Interplay Between Sales Effectiveness, Win Rates, and Differentiated Buying Moments with Andy Paul
• Episode 302: Inspiring Action Through Storytelling with Karen Eber

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