Episode 123: Using Inbound Marketing Principles to Benefit Existing Clients w/ Todd Hockenberry

B2B companies are missing out on a huge opportunity. 

They’re either not paying attention to it or don’t know how to apply it to their specific situation: Using inbound marketing principles to influence and grow their existing clients.

 Our guest today, Todd Hockenberry from Top Line Results, reminded us of a shocking truth: It costs you seven times more to get a new customer than it does to keep an existing one.

Seven times! 

Chew on that for a moment.  

On today’s episode, we’re going to teach you how to start applying your inbound principles to nurture and grow your existing clients over new ones. 

The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Previous guests include: Warren Zenna, Founder of The CRO Collective, Andy Paul, Host of The Win Rate Podcast, Karen Eber, CEO and Chief Storyteller of the Eber Leadership Group

Check out our three most downloaded episodes:

• Episode 284: Cracking the CRO Code: How Chief Revenue Officers Redefine Business Success with Warren Zenna
• Episode 286: Winning Over the Buyer: The Interplay Between Sales Effectiveness, Win Rates, and Differentiated Buying Moments with Andy Paul
• Episode 302: Inspiring Action Through Storytelling with Karen Eber

If you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest