3 Tips to Posting on TikTok That Generated 45,000 Customers in 8 Months Flat - E197

“You can't use hashtags to push bad content. All that matters is the content.” -Carson Matthews

Summary:

In this episode of The CEO Mastery Show, hosted by Amanda Holmes, CEO of Chet Holmes International, Carson Matthews, a former professional athlete turned entrepreneur, shares his journey and the strategies that led him to acquire 45,000 customers in just eight months using TikTok. Carson discusses the importance of niche marketing, storytelling, and having a strong call to action in content. He illustrates how he transitioned from sports to starting 'Ball Boyz Soap' leveraging TikTok, without initially focusing on product sales, but rather using it as a testing ground for content before moving to paid ads. Additionally, Steve Matthews, Carson's father and a veteran in cybersecurity with a significant career in global sales, shares insights on supporting Carson's entrepreneurial journey and applying modern marketing strategies. The episode emphasizes content quality, understanding the target audience, and agility in marketing approaches as key to successful online engagement and sales.

 

Episode Highlights:

00:00 Unlocking the Power of Content: The Key to Viral Success

00:08 Introducing the Ultimate Sales Machine & Special Guests

01:00 From Pro Athlete to Entrepreneur: Carson Matthews' Journey

01:52 Mastering TikTok: Carson's Top 3 Tips for Explosive Growth

08:40 The Emotional Connection: Crafting Stories That Sell

20:06 The Shift to Paid Advertising: Maximizing Reach Beyond TikTok

25:59 Leveraging the Ultimate Sales Machine: A Family's Success Story

 

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Connect with Carson:

TikTok: https://www.tiktok.com/@therealcarsonmatthews

Instagram: https://www.instagram.com/carsonmatthewss/

 

Check out Ball Boyz Soap:

TikTok: https://www.tiktok.com/@ballboyzsoap

Instagram: https://www.instagram.com/ballboyzsoap/

Website: https://ballboyzsoap.com/

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Connect with us:

LinkedIn: https://www.Linkedin.com/company/chetholmesint

Instagram: https://www.Instagram.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Facebook: https://www.Facebook.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Twitter: https://www.Twitter.com/ChetHolmes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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P.S. Ready to create content that not only captures attention but also drives sales? Schedule a call with us today at HowToDoubleSales.com. Let's make it happen!

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Listen to The CEO Mastery Show here:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ceo-mastery-show/id1589294044

Spotify: https://open.spotify.com/show/1LXkbAtWnCOxdiddkzteGx?si=05aaa25b4afe4c6d

 

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