Episode 108: How to Get 4-10x ROI in Email Marketing Without Building a List with Doug Morneau

Most people don’t actually know how to use email marketing.

They look at it the same way as they do social media. Since it’s (virtually) free, and people are following me, I can just talk all about me . . . right?

Not so much.

I recently interviewed Doug Morneau, bestselling author of Three Big Lies: The Real Truth about Renting Email Lists to Generate Targeted Leads and Sales and host of the Real Marketing Real Fast podcast.

We talked all about “sponsored emails,” a form of email marketing that helps you capitalize on a ready and willing audience that you don’t have to build yourself.

Here’s what he had to say.

 

The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Previous guests include: Warren Zenna, Founder of The CRO Collective, Andy Paul, Host of The Win Rate Podcast, Karen Eber, CEO and Chief Storyteller of the Eber Leadership Group

Check out our three most downloaded episodes:

• Episode 284: Cracking the CRO Code: How Chief Revenue Officers Redefine Business Success with Warren Zenna
• Episode 286: Winning Over the Buyer: The Interplay Between Sales Effectiveness, Win Rates, and Differentiated Buying Moments with Andy Paul
• Episode 302: Inspiring Action Through Storytelling with Karen Eber

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