Episode 107: Story Selling: Why Telling Stories Is the Best Way to Gain the Trust of Your Buyers with Harry Maziar

Storytelling is one of the first forms of communication to have existed. It’s one that’s intimately human.

It has power for connection few other forms provide, yet it’s often misunderstood and rarely executed well.

So how does one understand the power of story and leverage it in sales? How does it support the belief that sales is an honorable profession? How does it help you become memorable?

Listen in as Harry Maziar, author of Story Selling: Sage Advice and Common Sense About Sales and Success, shares some of his own stories. He’s a quote machine and an incredible storyteller.

You won’t want to miss this one.

The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Previous guests include: Warren Zenna, Founder of The CRO Collective, Andy Paul, Host of The Win Rate Podcast, Karen Eber, CEO and Chief Storyteller of the Eber Leadership Group

Check out our three most downloaded episodes:

• Episode 284: Cracking the CRO Code: How Chief Revenue Officers Redefine Business Success with Warren Zenna
• Episode 286: Winning Over the Buyer: The Interplay Between Sales Effectiveness, Win Rates, and Differentiated Buying Moments with Andy Paul
• Episode 302: Inspiring Action Through Storytelling with Karen Eber

If you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest