Episode 9: Juliana Slye on The Challenges of Marketing and Selling to the Public Sector

In Juliana Slye’s long career throughout the private and public sectors, two things have stuck with her more than anything:

1. “It’s not about me, or where I believe the market is headed. It’s really all about the customer.” At the end of the day, if the customer doesn’t want it, it’s not going to happen.
2. “You can’t go against your DNA.” Whether personal or professional, you have to take that DNA and make that work for you.

Today, she is the CEO and Chief Strategist at Government Business Results, and she says that “there is no other industry that is more challenging, more compelling, and more risk/reward laden than working within the public sector.”

Listen in to hear her stories of how a normal gift in the private sector can cause a panic when sent to the public sector, as well as why she’s so passionate about the work she does.

Find a breakdown of this episode here.

The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Previous guests include: Warren Zenna, Founder of The CRO Collective, Andy Paul, Host of The Win Rate Podcast, Karen Eber, CEO and Chief Storyteller of the Eber Leadership Group

Check out our three most downloaded episodes:

• Episode 284: Cracking the CRO Code: How Chief Revenue Officers Redefine Business Success with Warren Zenna
• Episode 286: Winning Over the Buyer: The Interplay Between Sales Effectiveness, Win Rates, and Differentiated Buying Moments with Andy Paul
• Episode 302: Inspiring Action Through Storytelling with Karen Eber

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