The Importance Of and Strategies For Self Promotion

Note: I hooked up the Shure mic wrong LOL this NOT an accurate sound quality, it is however the quality of a MacBook Air hahahaha

Marketing Talk: Learn - Grow - Thrive Podcast Link

https://lnk.bio/stephdennis

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Notes: 

Most of us are not comfortable with self-promotion

That said, most of us do indeed need to leverage this skill

Whether in the workplace, for a business, or podcast, or social channels, etc.

 

Definition:

Dictionary.com

The action of promoting or publicizing oneself

 

What self-promotion is not?

Bragging

Huge difference between hey we made a new podcast episode vs we have the best podcast ever

 

Why is self-promotion important in our careers? AKA benefits to doing it

1. Promotion opportunities
2. Credibility
3. Personal branding
4. Builds confidence
5. Professional (and probably personal) growth
6. Gives you a leg up AKA a competitive edge
7. Career or job satisfaction
8. Build/rebuild your reputation
9. Increase visibility
10. Networking
11. Career development
12. Recognition
13. Develop leadership skills
14. Help overcome gender and/or diversity biases
15. Increased motivation
16. Puts your achievements center stage
17. Proves your value
18. Sets you up to be seen as a SME
19. Puts you in a position to take control of your career
20. Lead by example (fosters culture and can share other people's achievements too)

 

Tips/tools/techniques and resources

1. Be real and authentic
2. Set goals
3. Estbalish your version of EVP (employer value proposition) so EVP - employee value prop (AKA unique selling prop, AKA why you're a badass)
4. Start with what you know (current role, skills, knowledge
5. Network
6. Create a personal brand (portfolio if it applies)
7. Leverage social platforms
8. Seek feedback from team and others
9. Create a website
10. Design on brand (Canva, adobe)
11. Create content
12. Become a speaker
13. Refine your storytelling skills (people relate to stories)
14. Apply for awards
15. Get your read on
16. Leverage online courses
17. Seek out a mentor

 

Don't list:

1. Be fake
2. Lie/embellish
3. Be arrogant
4. Be selfish
5. Dismiss ethical issues
6. Ignore feedback
7. Over so it
8. Be greedy
9. Put all your eggs in the self-promotion basket

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