Building Trust in the Workplace with William Craig Reed

Introduction:

• Introduction of William Craig Reed, New York Times bestselling author and former US Navy Submariner.
• Dr. Allen Lycka sets the stage for the discussion on building trust in the workplace.

Background of William Craig Reed:

• William Craig Reed's background as a US Navy Submariner and grunt diver during the Cold War.
• Mention of his role on the board of directors for a neuroscience company.

Discussion on "Start with the Who" Philosophy:

• William Craig Reed discusses the evolution of the "Start with Why" philosophy and its relevance today.
• Emphasis on the importance of understanding individual motivations and the "who" before delving into the "why."

Workplace Challenges:

• Dr. Allen Lycka highlights the trust deficit in today's workplaces based on Gallup's 2023 report.
• Discussion on the lack of trust between employers and employees, particularly in remote work settings.

Consequences of Trust Deficit:

• Exploration of the repercussions of low trust levels, including disengagement, "quiet quitting," and the "great resignation."
• Mention of the financial implications and domino effects within organizations.

Building Trust in the Workplace:

• William Craig Reed emphasizes the significance of trust in organizational performance and customer loyalty.
• Reference to Deloitte's study indicating the substantial business benefits of a high-trust environment.

Strategies for Building Trust:

• Overview of eight key strategies, including unconventional methods like incorporating cheese to stimulate oxytocin release.
• Discussion on the importance of recognition and sincere praise in fostering trust and employee engagement.

Leadership and Trust:

• Dr. Allen Lycka and William Craig Reed explore servant leadership and the role of trust in effective leadership.
• Emphasis on the value of seeking employees' opinions and soft skills in the hiring process.

Future of Business Success:

• William Craig Reed shares insights on leveraging tools like ChatGPT, neuroscience, and storytelling to build trust.
• Stress on the importance of personalization and understanding individual needs in communication.

Conclusion:

• Dr. Allen Lycka concludes the episode, thanking William Craig Reed for his insights.
• Information provided on how to connect with William Craig Reed and obtain his book, "Start with the Who."

Closing Remarks:

• Dr. Allen Lycka encourages listeners to take the Life Quality Assessment test for self-evaluation.
• Signing off and wishing listeners a fantastic day.

This comprehensive set of show notes covers the key points discussed in the episode and provides a structured overview for the audience.

BIO:

William Craig Reed is the New York Times bestselling author of several award-winning books. Reed served as a U.S. Navy submariner and diver during the Cold War and earned commendations for completing secret missions, some in concert with SEAL Team One. Reed serves on the board of directors for RemotelyMe, the leading company in ChatGPT neuroscience-personalization for recruiting and sales. 

Social Media:

https://www.facebook.com/wcraigreed