Download - "Just Do It" met Vollering: waarom gaat Nike in zee met verhalende Tour-winnares?

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Sporza Daily

Sports

"Just Do It" met Vollering: waarom gaat Nike in zee met verhalende Tour-winnares?

2024-04-30

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De Nederlandse wielrenster Demi Vollering en het Amerikaanse sportmerk Nike slaan de handen in elkaar. Opvallend, want zo richt het bedrijf zich weer op de wielermarkt, waar het weinig in actief is. Waarom kwam het dan uit bij Demi Vollering en het vrouwenwielrennen? We bespreken het met Vollerings manager en partner Jan de Voogd, met analiste Marijn de Vries en met sportmarketeer Hugo Gruijters.