UFC 301: The PPV that isn't really a PPV

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UFC 301 is here, and while it’s not a terrible card, it’s certainly not worthy of the PPV moniker, nor the hefty price tag associated with the promotion’s numbered events. There is a title fight resting atop the main card, but it’s not the type of scrap that’s going to encourage new eyeballs to settle on televisions across the world. If anyone but the h…