How Red Bull Laps the F1 Competition and Builds the Brand

Red Bull has carved out a unique place in the sports world as a beverage business that has a growing presence in the sports world. The company has become the dominant force in Formula One, as this weekend's Miami Grand Prix will again reveal, and also owns five soccer teams around the globe. Red Bull commercial director Nick Stocker joins the show to discuss how the team has parlayed wins on the grid into profits off of it. 

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