Episode 140: Behind the Numbers of Self-Publishing: Profit First for Therapists Turns One

Behind the Numbers of Self-Publishing: Profit First for Therapists Turns One

In this Therapy for Your Money episode, host Julie Herres, an accountant and owner of Green Oak Accounting, celebrates her book's first anniversary, Profit First for Therapists. She discusses the comprehensive details of self-publishing a niche book, including the financial and time commitments required. Julie provides insights into the costs associated with developmental editing, proofreading, typesetting, audiobook production, marketing, and promotional materials for the all in total. She sheds light on the book's sales performance, revealing that despite the significant upfront costs, the book has sold over 8,000 copies, surpassing her initial goal of 5,000 sales in the first year. The episode also highlights the importance of aligning book projects with broader business goals rather than expecting direct financial returns from book sales alone. Julie encourages listeners with a book idea to pursue self-publishing, equipped with realistic expectations about the process and potential outcomes.

Episode Highlights

• 00:00 Welcome to Therapy for Your Money
• 00:49 Celebrating One Year of Profit First for Therapists
• 01:00 The Realities of Self-Publishing a Book
• 03:01 The Journey from Manuscript to Market
• 03:45 The Hidden Costs of Self-Publishing
• 12:32 Marketing: The Unexpected Marathon
• 20:30 The Impact and Future of Profit First for Therapists
• 24:53 Final Thoughts and Advice for Aspiring Authors

Links and Resources

• Profit First for Psychotherapists - https://www.facebook.com/groups/1274972945933485/
• GreenOak Accounting - www.GreenOakAccounting.com
• Therapy For Your Money Podcast - www.TherapyForYourMoney.com
• Profit First for Therapists - www.ProfitFirstForTherapists.com
• Profit First Academy - www.ProfitFirstForTherapists.com/Academy

Podcast Production and Show Notes by Course Creation Studio

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