Welcome to Episode 60 of HubShots!
Show notes available at:
http://hubshots.com/episode-60/
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems.
Recorded: Monday 21 November 2016 | Published: Thursday 24 November 2016
Shot 1: Inbound Thought of the Week
Inbound quick takeaways.
Key value points from Rand Fishkin’s session:
http://content.inbound.com/content/how-to-keep-up-with-google
http://www.slideshare.net/randfish/keepng-up-wth-seo-n-2017-beyond
Some stats:
1.19% of searches on Google.com in US result in an ad click => ie 98% of searches don’t click on an ad.
51% of Google.com US search clicks, click on an organic link.
40% of searches result in no clicks eg weather results
25% of searches are in progress eg Chrome instant, so the searcher is still refining their search
Google’s keyword planner tool is becoming less useful (vague ranges) – https://moz.com/blog/google-keyword-planner-dirty-secrets
Tip:
Put your video on Wistia first and embed that on your website to get links and build your asset. Then add it to YouTube 3 months later.
Shot 2: HubSpot Feature/Tip of the Week
Lots of new stuff announced:
http://hubspot.com/new
HubSpot Marketing Free:
http://www.hubspot.com/products/marketing/free
Basically just LeadIn rebadged, but also cut down (eg only keeps 7 days of history in Free version).
Shot 3: Challenge of the Week
Emoji in podcast show notes will break iTunes parsing of the feed.
Shot 4: Stat of the Week
Rand had a stat about blog post length in his session – but it was from 2015:
http://contentmarketinginstitute.com/2015/11/latest-blogging-trends/
According to an @orbiteers survey, a typical blog post is almost 900 words – 10% longer than in 2014
SnapAgency have an update for 2017 on what the best length is for 2017:
https://www.snapagency.com/blog/blog-posts-2017-whats-best-length-seo/
Shot 5: Opinion(s) of the Week
If you want to appear smart about marketing, just talk about bots:
http://blog.hubspot.com/marketing/bots-major-growth-opportunity-agencies
Shot 6: Pro Tip of the Week
http://www.jonloomer.com/2016/11/10/facebook-page-engagement-custom-audiences/
Shot 7: Resource of the Week
Dharmesh lists his favourite free tools – shock, HubSpot free is on there:
November 16:
https://readthink.com/the-free-growth-tools-i-recommend-for-modern-businesses-to-grow-scale-1ec27843a3c8#.ov1fz8ife
(note: he lists the Google Keyword Planner tool – which may not be as good as it used to be – see also Rand’s session)
He also lists GrowthBot – which is an interesting inclusion.
November 10:
http://blog.hubspot.com/marketing/free-growth-tools#sm.00013kpsm83zefj8yjb1eqxwr59gr
Another reminder to be cross-posting your content on other channels. (Note to self…)
Shot 8: Updated Mobile App of the Week
Medium app just keeps getting better and better:
https://itunes.apple.com/au/app/medium/id828256236?mt=8
https://play.google.com/store/apps/details?id=com.medium.reader&hl=en
Shot 9: Mobile App of the Week
Craig has just read: How Not To Die – about better eating (it promotes a plant based diet):
http://nutritionfacts.org/book/
https://www.amazon.com/gp/product/1250066115/
Daily Dozen – food app for eating well
https://itunes.apple.com/au/app/dr.-gregers-daily-dozen/id1060700802?mt=8
https://play.google.com/store/apps/details?id=org.nutritionfacts.dailydozen&hl=en
Bonus App – Chemical Maze – Shopping Companion
https://itunes.apple.com/au/app/chemical-maze-shopping-companion/id363470500?mt=8
https://play.google.com/store/apps/details?id=au.com.gridstone.chemicalmaze
Shot 10: Podcast of the Week
Perpetual Traffic Podcast: https://itunes.apple.com/au/podcast/perpetual-traffic-by-digital/id1022441491?mt=2
http://www.digitalmarketer.com/podcast/
Shot 11: Quote of the Week
Make user experience the cornerstone of your SEO.
~ Rand Fishkin
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