E604 - Robert Brill - How to Build a Scalable Advertising Agency: The Journey of Brill Media

In this episode, we get to speak with Robert Brill.

Robert is the founder of Brill Media, to delves into the world of entrepreneurship in advertising and media. From navigating early career experiences to establishing a scalable agency honored by Inc. 5000 and the Financial Times, Robert shares valuable insights and lessons learned along the way. Discover the importance of standard operating procedures, hiring senior experts, and relating to entrepreneurs in building a successful advertising agency.

Tune in for a captivating conversation packed with actionable strategies for growth and success in the competitive advertising industry.

Our Guest:

https://[twitter.com/brill_media](http://twitter.com/brill_media)
https://[twitter.com/r](http://twitter.com/brill_media)obertbrill
https://www.linkedin.com/in/robertbrill/
https://www.linkedin.com/company/brillmediaco
https://www.facebook.com/BrillMediaUS/
https://www.tiktok.com/@brill_media
https://www.youtube.com/@BrillMediaco
https://www.linkedin.com/company/brillmediaco
https://instagram.com/brill_media Hacks to take away

1. Creative Testing Framework for Advertising on Meta: Utilize a creative testing framework to target age, gender, and location broadly. Create diverse ad variations each month to understand which products, services, offers, and audiences resonate best for your business.

2. AI Tools for Acceleration: Implement AI tools to expedite various aspects of your business operations. For instance, leverage chat agents powered by Chat GPT to generate ad copy quickly and efficiently.

3. Synergy Among Advertising Channels: Adopt a holistic approach to advertising where different channels complement each other like instruments in an orchestra. Recognize that each channel plays a unique role in the advertising campaign, contributing to the overall success.

4. Interconnectedness of Advertising Channels: Understand the interconnected nature of advertising channels. For example, while Hulu may create brand recognition, Google ads may serve as reminders, contributing to a virtuous cycle of demand generation.

5. Personal Insight on Hobbies: Reflecting on personal interests, Robert expresses a desire to have pursued learning the piano as a hobby, inspired by his mother's vision of traveling Europe and playing music to make a living.

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